Our Work
CMESA
A new image for the CMESA was crafted, one carefully aligned with core values of professionalism and accessibility. Led to creation of a new logo which would be present in all communications.
The key demographic of the CMESA were also heavy internet users. Rebuilding their website to be consistent with their core values and the new branding created a unified feel to their image. The CMESA website was designed to allow for simple maintenance, leading to consistent updates. This kept the website up-to-date and significantly increased traffic.
5D4TH
This flyer introduced 5 Days For The Homeless, a nationwide fundraising campaign, to the city of Guelph. The design team created a flyer that captured the market's attention and raised awareness for the campaign. The slogan where are you sleeping tonight was used as a central piece on the flyer, keeping a consistent message with the nationwide campaign. Images associated with homelessness were carefully chosen to elicit feelings of empathy.
Leap!
Commissioned to create an eye-catching flyer for a mystery bus tour, it was vital for the piece to create buzz and mystery while giving the minimum amount of detail.
Silhouette characters were also used to remain consistent with client and event branding.
En Couture
Working closely with directors of the En Couture Fashion Show, the design team created attractive, professional tickets. Despite being created within a short turnaround time — the show would not have tickets if project was not complete within time frame — the tickets improved the show's high-fashion image.
EWAG
As part of a proposed rebranding strategy for the East Wellington Advisory Group, the design team redesigned the logo and updated the website to reflect a new organizational image. Themes of helping, welcoming, information sharing and large breadth of services were made the focus of the new image.
EWAG Launch
As part of an overall rebranding proposal, a launch event flyer for high-circulation was designed. It was essential to communicate a people-oriented, community-centric feeling to the piece.
